Encourage US sports fans to follow soccer and the World Cup.
FANS OF THE WORLD CUP
A social campaign featuring star athletes across four US sports. For six weeks around the World Cup, online games, challenges, and video updates kept fans glued to social media and rooting for the US soccer team.
A steady stream of content kept the campaign fresh. An overarching challenge of voting for your favorite soccer-backing player tapped into extensive player social followings outside adidas.