Ignite Toyota Racing fans through social channels and create a reason for fans and drivers alike to take part.
A twitter based race where Toyota drivers and fans used hashtags to propel their cars around a virtual track. Race times and duration matched up with real NASCAR broadcasts. The most creative tweets and active players earned prizes.
With live races lasting hours and often containing delays, “Toyota Tweet Race” offered fans the perfect way to keep the excitement going.
A complete redesign of Toyota Racing’s brand site helped bring the excitement, action, and up-to-the-minute speeds and feeds to the fans. Every page contains live, related dynamic content. For example, Denny Hamlin’s bio page is more like a Denny Hamlin live feed.