This full site redesign used video storytelling, delightful interactions, and efficient design to present an experience that lived up to the stylish and irreverent Burton brand.
EVERYWHERE A STORY
Most Burton brand images are not simply documentation, but each has a rich story behind it. A drop-in icon let site maintenance teams easily add written, visual, and video stories to any image.
30+ BRANDS
The Burton product line contains many sub-brands in addition to hard goods, soft goods, and accessories. The site design had to let each brand style shine through but do it with few templates.