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PNC Bank

CHALLENGE

Introduce Virtual Wallet from PNC Bank, an online tool that gives customers easy ways to manage their money and spending.

SOLUTION

“BE THE BOSS OF YOUR MONEY” 
A messaging platform that put customers in charge of their money, literally. Accounts and expenses are represented by live action characters with "the boss" in control.

BANNERS

Interactive banners let you meet the characters.

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agency: iCrossing / Role: Concept Creators

agency: iCrossing / Role: Concept Creators